| About |
| Award-winning Creative Director with 10+ years delivering premium brand identities, campaign strategies, and digital experiences for Fortune 500 brands and high-growth startups. Available for freelance projects: brand strategy, visual identity, campaign development, and creative leadership. Current availability: 3–4 days/week. |
| Featured Client Work |
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Nike
2023
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Brand Campaign & Visual Identity
Global "Just Move" campaign assets; 32M impressions across 12 markets
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Spotify
2023
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Wrapped 2023 Visual Direction
Led creative concept for Spotify Wrapped; 50M+ user interactions
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Airbnb
2022
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Host Community Brand Refresh
New identity system, photography guidelines, tone-of-voice guide
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Lululemon
2022
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D2C Campaign Creative
Seasonal catalog, 18 short-form video concepts, social asset library
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| Career History |
| Freelance Creative Director |
Jan 2019 – Present |
| Self-Employed · Remote / Los Angeles, CA |
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Led brand strategy and creative direction for 50+ clients across fashion, tech, and hospitality |
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Delivered 180+ projects on time with 98% client retention rate |
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Built and directed ad-hoc teams of 10–15 designers, photographers, and copywriters |
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Gross annual revenue: $380K+ |
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| Senior Creative Director |
Apr 2014 – Dec 2018 |
| TBWA\Media Arts Lab · Los Angeles, CA |
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Concept lead for Apple's global brand campaigns (iPhone, Mac, iPad product lines) |
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Managed creative team of 18 across strategy, design, and production |
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Won 2 Cannes Lions Gold and 1 D&AD Black Pencil award under leadership |
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| Client Testimonials |
"Sarah transformed our brand. Her strategic thinking combined with stunning visual execution is unmatched."
— VP Marketing, Nike
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"The most impactful creative partner we've worked with. Delivered beyond expectations in every project."
— Head of Design, Spotify
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Services & Skills
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Education
| Bachelor of Fine Arts in Graphic Design |
2014 |
| Rhode Island School of Design (RISD) |
| President's List, AIGA Student Award |
Awards & Recognition
| Cannes Lions Gold – Brand Experience |
2021 |
| Cannes Lions |
| D&AD Pencil – Integrated Campaign |
2020 |
| D&AD |
| ADDY Award – Digital Advertising |
2022 |
| AAF |
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